Sima Reid – President, BrokerSIS
Sima has 35 years of experience in the insurance industry specializing in the development and management of self insured medical plans for large regional and national employers and stop loss/reinsurance products for health care providers and at risk membership.
Starting her career with Great West Life, Sima has worked with self insured programs, stop loss and reinsurance her entire career. She is dedicated to educating and working with employers and independent brokers in determining if self insurance is a good fit. Sima is focused on reducing health care costs through active disease management and wellness. As an industry leader, Sima has been featured as a key speaker and educator on various topics that bring innovative ideas and 21st Century technology to employers. As a board member for the Los Angeles Association of Health Underwriters and the 2013 Paladin Award winner, Sima believes it is critical for independent brokers and agents to work together to inspire action to achieve success.
Sima is also a member of the Employee Benefit Planning Association, PIHRA and SHRM. Sima has been featured as a key speaker on self funding, wellness, disease management, and Private Exchanges at many of these organizations in addition to speaking at meetings of the Risk Management Association and the International Institute. She is a graduate of Rutgers College, New Brunswick, New Jersey.